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RFetrat
Portfolio of Catch Phrases - Slogans and Lead In Lines for Companies, Products & Services
Having and properly using a good slogan, catch phrase or lead-in line is an important part of advertising your business. A clever use of language combined with the fundamental importance of the products and/or services your company offers will produce several positive results:
- A clever slogan or catch phrase will make your company name as well as the products and services you offer both memorable and entertaining.
- The emotional response to the catch phrase or slogan you choose to use will have a lasting effect upon all who see and read it. Where your audience's attention may jump from moment to moment in a hectic and distracting world, an emotional response has a lasting existence and is therefore more memorable.
My first experience with slogans was in 1984. It involved the incidental use of a phrase I had playfully used for years. I was living in Atlanta and working in the lounge adjoining a five star restaurant. A group of young professionals came in to the lounge. They were involved in advertising and I overheard their discussion. Apparently, they had landed or hoped to land a large account and felt a great deal of pressure and frustration. The leader of the group was encouraging the others, “You would be surprised where you can get your best ideas. . . “ I came back to their table and took the drink order for them. The leader asked me … “What do you think of when you think of Dentyne gum?” I replied “Well, I always say it is ‘the gum that bites me back’ I have said this for years” I laughed about it.The phrase was my own and I had only used it when with close friends otherwise. Well, the campaign using my phrase ran for a long time, which was how I rated my idea. I knew I had given away a good ad idea. If I had been smart, I would have made a deal before I said a word. If they had been smart, they would have come back to hire me.
In 2002, when working for Cabin Creek Timber Frames, I suggested a modification to an existing slogan/line which was:
Building America's Future Historic Homes Today
Which then became:
Building Tomorrow’s Historic Homes Today TM
In 2005, when working with an excavation and building contractor, we wanted to add a catchy slogan/line to their internet advertising. The company, Solid Rock Excavating & Poured Walls, did just that .. site excavation and basement poured walls with a beautiful white-faux-brick face. While compiling photos of nearly finished homes built on their basement walls and backfilled by Solid Rock … It struck me . . .
Built Upon Solid Rock TM
The phrase could be used in various ways as the company served both commercial and residential projects:
Everyone wants a home . . .
Built
Upon Solid Rock TM
In 1996, I decided to publish a collection of writings and informative material and the name "The Healing Path" appealed to me. I had just been through a 5 year struggle for my health. The catch phrase I used for this website publication became
"Each in our own way, we make our journey upon .... The Healing PathTM"
If you are interested in contacting me regarding an advertising slogan or catch-phrase for your business, you may do so using this form ... Email me I only use the form to take emails from the web because the spam becomes too heavy otherwise (i.e. posting the email address as a link increases spam).
Thank you