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Portfolio of Catch Phrases - Slogans and Lead In Lines for Companies, Products & Services

Having and properly using a good slogan, catch phrase or lead-in line is an important part of advertising your business. A clever use of language combined with the fundamental importance of the products and/or services your company offers will produce several positive results:

  • A clever slogan or catch phrase will make your company name as well as the products and services you offer both memorable and entertaining.
  • The emotional response to the catch phrase or slogan you choose to use will have a lasting effect upon all who see and read it. Where your audience's attention may jump from moment to moment in a hectic and distracting world, an emotional response has a lasting existence and is therefore more memorable.

My first experience with slogans was in 1984. It involved the incidental use of a phrase I had playfully used for years. I was living in Atlanta and working in the lounge adjoining a five star restaurant. A group of young professionals came in to the lounge. They were involved in advertising and I overheard their discussion. Apparently, they had landed or hoped to land a large account and felt a great deal of pressure and frustration. The leader of the group was encouraging the others, “You would be surprised where you can get your best ideas. . . “ I came back to their table and took the drink order for them. The leader asked me … “What do you think of when you think of Dentyne gum?” I replied “Well, I always say it is ‘the gum that bites me back’ I have said this for years” I laughed about it.The phrase was my own and I had only used it when with close friends otherwise. Well, the campaign using my phrase ran for a long time, which was how I rated my idea. I knew I had given away a good ad idea. If I had been smart, I would have made a deal before I said a word. If they had been smart, they would have come back to hire me.

In 2002, when working for Cabin Creek Timber Frames, I suggested a modification to an existing slogan/line which was:

Building America's Future Historic Homes Today

Which then became:

Building Tomorrow’s Historic Homes Today TM

In 2005, when working with an excavation and building contractor, we wanted to add a catchy slogan/line to their internet advertising. The company, Solid Rock Excavating & Poured Walls, did just that .. site excavation and basement poured walls with a beautiful white-faux-brick face. While compiling photos of nearly finished homes built on their basement walls and backfilled by Solid Rock … It struck me . . .

Built Upon Solid Rock TM

  The phrase could be used in various ways as the company served both commercial and residential projects:

Everyone wants a home . . .
Built Upon Solid Rock TM

In 1996, I decided to publish a collection of writings and informative material and the name "The Healing Path" appealed to me. I had just been through a 5 year struggle for my health. The catch phrase I used for this website publication became

"Each in our own way, we make our journey upon .... The Healing PathTM"

If you are interested in contacting me regarding an advertising slogan or catch-phrase for your business, you may do so using this form ... Email me I only use the form to take emails from the web because the spam becomes too heavy otherwise (i.e. posting the email address as a link increases spam).
Thank you

Links & Resources

Home Design, Building, Decorating & Landscaping Resources

Cabin Creek Timber Frames - Luxury Timber Frame Homes, beautifully handcrafted with compound joinery
Timber Frames are Green
GA Timber Frames
NC Timber Frames
NC Post and Beam
NC Post and Beams
SC Timber Frames
Timber Frame Online Magazine
Timber Frame Magazine
Green Built Timber Frames
Offering self-build assisted services for timber frame homes
Timber Frame Home Source
Commercial Timber Frames
Luxury Mountain Home Designss
Luxury Timber Frame Homes
Timber Frame Custom Homes
Custom Timber Frame Homes
Alternative Building Methods
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Timber Frame Home Living - Timber Frame Life Styles - Landscape, Decor & Lighting

Mobile Sites on Timber Frames, Home Building & Mountain Home Design
Custom Timber Frame Homes
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Timber Frame Homes
Timber Frame Photos
Timber Frame Magazine
Timber Frames Are Green
Cabin Creek Timber Frames
Custom Timber Frame Homes
Luxury Timber Frame Homes
Timber Frame Homes
Timber Frame Home Living
Timber Home Living
Post and Beam Homes
Building a tmber frame home - Offering self-build assisted services for timber frame homes
More Home Design, Building, Decorating & Landscaping Resources

Homes from the Ground Up - Home Building Resources with an emphasis on Timber Frame, Log & Alternative or Sustainable Building methods
Yonah Mountain Timber Frames - Custom Designed and Constructed Timber Frame Homes
Smiths Trading Co. Custom Log Homes - Custom Designed and Constructed Log Homes & Cabins - Rustic Building Materials available from the sawmill
Smiths Trading Co. Custom Log stairways & other rustic staircases
Rustic Wood Designs - Slab & Stump furniture, tables, chairs, bedframes, stools, chests of drawers etc. All in a uniquely country design
In the Smoky Mountains - Home Builders in the Smoky Mountains, Visitor Info, Waterfalls, Hiking Trails, Horseback Riding, Fishing & Water Sports
Timber Frames are Green - Timber Frame Construction for Green Building and Healthy Homes construction
Timber Frame Homes
Log Home DesignsHeavy Timber, Timber Frame and Post and Beam Designs for Mountain Homes
Log Home ArchitectsHeavy Timber, Timber Frame and Post and Beam Designs for Mountain Homes
Mountain Home Architects
Mountain Home Architects in North Carolina
Heavy Timber, Timber Frame and Post and Beam Designs for Mountain Homes
Cabinets & Company
Smiths Trading Co. and Archery Barn
Wood Pellets & Wood Pellet Stoves | Burners for renewable energy & economical home heating
Solid Rock Excavating - Excavation, Basements, Poured Walls & Foundations
Timbercraft Log Homes - Luxury log homes in Western North Carolina
Carolina Builder Services
Donaldson Log Homes & Cabins
Genesis-Projects - Custom Interior Finish and Trim Work - Offering Stairway, Window & Door Casement and Trim custom work in Franklin, Waynesville, Highlands and Cashiers North Carolina

Mountain Home Real Estate & Resources

Evelyn Helmick Real Estate -
Unique Mountain Estates
Cashiers & Highlands Mountain Properties
Luxury Mountain Estates, Mansions & Luxury Homes in Western North Carolina
Highlands, Cashiers, Glenville and Toxaway Mountain Investment Properties
River Mist - Riverfront and river view lots in Franklin, North Carolina / Amenities include a riverside community park and picnic area. Just 3 miles from downtown Franklin
Evelyn Helmick Mountain Real Estate - Mountain Land, Homes and Properties in the Smoky Mountains
Quail Run - Log Homes & Timber Frame Homes Development - A log & timber home community in Franklin, North Carolina

Mountain Cabin Rentals - Franklin, North Carolina

Franklin North Carolina Mountain Cabin Rental
Wayah Waters Guest Cottage for Streamside rental of mountain cabins & cottages in the Smoky Mountains
Wayah Waters - Franklin North Carolina vacation rental
Hidden Gem - Luxury mountain vacation home rental in Franklin North Carolina near downtown Franklin, offers great views and close to many local area attractions.

Miscellaneous Home Design Resources

Georgia Creative Concrete - concrete stamped drives, walks and pathways in Newnan Georgia and surrounding areas .. Atlanta to Columbus
Line Creek Landscape - Sods, walls, walks and steps in Newnan Georgia and surrounding areas .. Atlanta to Columbus

Business for Sale Listings for Mountain Business Opportunities in the Smoky Mountains
Business for sale in the North Carolina mountains - established business for sale
Healthful Lifestyles - Spiritual Writings, Beekeeping & Gardening
The Barnes Wellness Center for wholistic chiropractic care - Franklin North Carolina
Country Home Coop Providing quality Food, Health related Products, and Home produced Products
Virtual Cooperative
Timber Frames are Green Timber Frames and Healthy Homes construction
Organic Beekeeping Journal
Sustainable Civilization
The Healing Path - Health and Wellness of Body, Mind & Spirit
Organic Beekeeping Journal & Newsletters
Organic Gardening Journal for Information on organic growing methods & practices
Artists & Craftsmen - Unique Gift Items
Fine Art by Robin Swaby - North Carolina
Academy Art Class
The Paper is a Painting
Kindness Lifestyles - Wildlife, Pets and Stewardship
Wildlife Rehabilitation in Western North Carolina
The Healing Path - Health and Wellness of Body, Mind & Spirit
Organic Beekeeping Journal & Newsletters
Organic Gardening Journal for Information on organic growing methods & practices
Gourmet Foods & Recipe Collections
Gourmet Hot Pepper Relish
HotStuff Gourmet Hot Pepper Relish both Hot & Sweet made only with Certified Organic unrefined cane sugar

N|EW Links & Resources
Afghanistan Voice Newsletter - resurrected from the 1996 issues forward to 2001
Gourmet Hot Pepper Relish
North Carolina Private Investigations
Western North Carolina Newswatch
The American Constitutionalist
American Constitutionalists News & Articles
American Constitutionalists Educational Network
Assistance of Counsel
Good Works Network
Salt of the Earth Society
The American Constitutionalist Newsletter
Jewelry Arts & Crafts
Fantasy Arts & Crafts
Music Artists & Bands
Grace of Night band